Data Protection Declaration 

The purpose of this Data Protection Declaration is to inform you about how we process your personal data when you visit our website. This declaration applies for the collection, processing and use of personal data for ADDITEQ GmbH’s website, including the various online shops. 
We collect, process, and use personal data for purposes including processing orders, providing services and making improvements to our products and websites. We also collect, process and use personal data for advertising and market research purposes, provided that you have granted your consent. 

1. Contact details
1.1. This Data Protection Declaration applies for data processing by:
ADDITEQ s.r.o. (Ltd.)
V přístavu 12, Prague Marina
170 00 Prague 7 – Holešovice
Czech Republic
Telephone: +420 774 453 004
Email: info@additeq.com
Website: www.additeq.com
Business Registration No: 248 25 026
VAT Registration No: CZ 248 25 026, Registered in the Commercial Register maintained by: Prague Municipal Court

Represented by: Roger J. M. Hutter (Managing Director).

1.2. Please do not hesitate to send questions on ‘data protection’ to info@additeq.com at any time.

2. Collection and storage of personal data and how and what it is used for
2.1. When you access and visit our websites www.additeq.com and www.addipure.eu, information will be automatically sent via your browser to the server of our website. This information is temporarily stored in a log file. The following information is automatically collected and stored for up to 24 hours before being deleted:
• the IP address of the requesting Internet-enabled device;
• the date and time of access;
• the name and URL of the file accessed;
• the website from which access was made (referrer URL);
• the browser used, the operating system and the name of the access provider.

We process this data for the following reasons:
• to ensure the best possible site connectivity;
• to ensure our website is user-friendly;
• to evaluate system security and stability;
• for other administrative purposes;
• for possible collaboration;
• for promotion and marketing.

The legal basis for this processing is Czech Act No 110/2019 on Personal Data Processing (implementing the EU’s new General Data Protection Regulation). Our legitimate interest is based on the data collection purposes specified above. We never use the data we collect for identification purposes. We reserve the right to subsequently review such data if unlawful use of our services is suspected.

2.2. Registering for our newsletter 
If you have granted your consent, we will use your email address to send you our newsletter. You just need to provide an email address to receive the newsletter. You can cancel registration at any time, for instance via the link at the end of each newsletter. You can also email us your cancellation request at any time to info@additeq.com.
2.3. Registering and/or placing an order in one of our online shops 
You will need to provide personal data, e.g. name, age, delivery address and billing address, and contact and payment details if you place an order or register/set up an account in one of our online shops. We need this to check your legal capacity and to perform the purchase contract concluded. Data is only processed for the specific purposes for which it is collected. Information on retention periods can be found in section 9 of this Data Protection Declaration.
2.4. Job offers 
If you apply for an advertised position or send in a prospective job application, your application information and the related personal data will be used in the regulated application process. The data will only be collected and processed for the purposes of the application process and will never be passed on to third parties. Information on retention periods can be found in section 9 of this Data Protection Declaration.

3. Transmission of data
3.1. Your personal data will only ever be disclosed to third parties in the following cases and for the following reasons: 
• we have your express consent, in accordance with data protection legislation; 
• disclosure is required for establishment, exercise or defence of legal claims;
• there is no reason to assume that you have an interest in non-disclosure;
• there is a legal obligation for disclosure;
• it is legally permitted and necessary for the performance of a contract (e.g. processing customer orders, providing address details to transport providers).

4. Cookies
4.1. We use cookies on our website. Cookies are small files that are automatically created by your browser and stored on your end device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not damage your device or contain viruses, trojan horses or other malware. Cookies are used to save information relating to the end device used. This does not mean that we gain direct knowledge of your identity. One of the reasons for using cookies is to make our website more user-friendly. We use ‘session cookies’ to detect whether you have already visited pages of our website. They are deleted automatically after you leave our website. We also use temporary cookies to improve your user-experience. They are stored on your end device for a set period of time. If you visit our website again, these cookies automatically detect that you have previously visited our website and what your inputs and settings were, so that they do not need to be re-entered. We also use cookies to record statistical information and analyse that information to optimise our services (see section 5). These cookies mean that when you re-visit our website, we can automatically detect that you have previously visited our website. These cookies are deleted automatically after a set period, but you can also delete them yourself at any time via the relevant function in your browser or operating system.
The data processed using cookies is required for the stated purposes to protect our legitimate interests and those of third parties. We use cookies:
• for key functions such as navigation on the website;
• to allow you to add items to your shopping cart or to your list of saved items;
• to analyse the number of visitors and their behaviour;
• to assess the success of our advertising campaigns, promotions and communications;
• to display relevant advertising messages;
• to understand how we have reached new customers for our website; 
• to understand which partners advertise our products on their websites.
4.2. Cookies we use:
4.2.1. Cookies for website functionality. These cookies allow you to navigate on the website and use our functions, such as ‘Add to shopping cart’ or ‘Continue shopping’.
4.2.2. Analytical cookies. These cookies monitor website traffic and, through collecting anonymous information and statistics, improve understanding of the website users and enable continuous improvements to be made to the website. 
4.2.3. Marketing cookies. These cookies track and log data on how visitors use the website. The cookies store user data and behavioural data, so that advertising and promotional services can be directed at more target groups. The user experience can also be better adapted, based on the information collected.
Most browsers accept cookies automatically. You can also configure your browser so that no cookies are stored on your computer or so that you are always notified before a new cookie is created. If you completely deactivate all cookies, you may not be able to use all of the functions of our website.
You will find further information on the various types of cookies and about how to manage or delete them at www.allaboutcookies.org. 

5. Analysis tools
5.1. Tracking and analysis tools 
We use the tracking tools specified below, on the basis of data protection legislation, to tailor our website to user needs and ensure ongoing improvements to our website and range of products, and to record statistical data. These interests are considered legitimate, as defined under data protection legislation. The specific data processing purposes and data categories can be found in the information on the respective tracking tools. 
5.2. Google Analytics 
We use Google Analytics, a web analytics service by Google Inc., USA (hereinafter referred to as ‘Google’) to enable the customer-oriented design and continuous improvement of our website. Pseudonymised user profiles are created for this and cookies are used (see section 4). The information about your use of this website generated by the cookie, e.g.:
• browser type/version;
• operating system used;
• referrer URL (the website from which our website was accessed);
• host name of the accessing computer (IP address);
• time of the server request;
is transmitted to a Google server in the USA and stored there for up to 26 months. This information is used to analyse use of the website, to create reports on website activities and to provide us with other services relating to use of our website and the internet, for market research and website customisation. This information may also be transmitted to third parties if required by law or if the third parties are commissioned to process it. Google will not associate your IP address with any other data held by Google. IP addresses are anonymised so that they cannot be used to identify you (IP masking).
You can prohibit the installation of cookies by changing your browser software settings. Note, though, that if you do so, you will not be able to use all the functions on our website. You can also prevent the collection of the data created by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (tools.google.com/dlpage/gaoptout). Further information on data protection in connection with Google Analytics can be found in the Google Analytics Help (support.google.com/analytics/answer/6004245).

6. Plug-ins
6.1. Instagram, Facebook, YouTube and LinkedIn social plug-ins 
The plug-ins are labelled with the relevant logo. If you visit a page on our website containing a social plug-in, your browser establishes a direct connection to the relevant servers. The content of the plug-in will be sent directly to your browser and integrated into the website. Through this, Instagram, Facebook, YouTube and LinkedIn are notified that your browser has visited the website. Your browser sends this information directly to the social network servers and they store it. Go to the Instagram, Facebook, YouTube and LinkedIn websites for further details on how they protect your privacy and their data protection policies.

7. Data security and encryption
7.1. We use the industry-standard SSL (secure socket layer) technology, combined with the highest level of encryption supported by your browser, generally 256-bit encryption, to protect every interaction you have with us. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is encrypted by the closed display of the key or lock symbol in the lower status bar of your browser. Also the address line in your browser will switch from ‘http://’ to ‘https://’ when encryption is used. SSL encrypted data cannot be read by third parties. Only send your confidential information (e.g. with payment processes) when SSL encryption is active. If you have any doubts or concerns please contact us at info@additeq.com. 
7.2. We also use appropriate technical and organisational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorised access by third parties. Our security measures are continuously improved in line with technological advances.

8. Data subject rights
Under the GDPR you have the following rights:
8.1. The right to rectification without undue delay of incorrect or incomplete personal data stored by us;
8.2. The right to erasure of personal data stored by us, unless processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defence of legal claims;
8.3. The right to withdraw your consent at any time. This means that we will no longer be able to continue data processing based on this consent in the future;
8.4. The right to lodge a complaint with a supervisory authority. To do so you can generally contact the supervisory authority with jurisdiction for our registered office.

9. Retention periods
9.1. All data (e.g. correspondence and business documents containing customer data) required for standard business transactions (e.g. orders, repairs and warranty claims) is retained for 10 years in accordance with commercial and tax regulations. 
9.2. Job application documents are retained until the end of the application process, but in any case for no longer than six months.

10. Right to object
10.1. If your personal data is processed on the basis of processing being necessary for the purposes of legitimate interests, as defined under the GDPR, you have the right to object to the processing of your personal data, on grounds relating to your particular situation, or to object to the processing of your personal data for direct marketing purposes. If you object to processing for direct marketing purposes, we will no longer process your personal data and you will not be required to provide grounds relating to your particular situation. If you would like to exercise your right to withdraw your consent or to object, all you need to do is send an email to info@additeq.com. 

11. Applicable law
11.1. This Data Protection Declaration shall be governed by and construed in accordance with the laws of the Czech Republic. The United Nations Convention on Contracts for the International Sale of Goods shall not apply to this Data Protection Declaration. This shall not affect the statutory provisions on the restriction of the choice of law and the applicability of mandatory provisions, in particular those applicable in your normal country of residence.

12. Language clause
12.1. This Data Protection Declaration for the sale of goods through our online shop is available in various language versions on our website. It should be expressly noted that the original Czech version of the Data Protection Declaration alone governs and determines the legal effects of the contract. Please note that in the event of any conflict or inconsistency between the language versions and in all other cases of doubt, the Czech version of the Data Protection Declaration shall take precedence.

13. Up-to-dateness and changes
13.1. This Data Protection Declaration is up-to-date and was last revised in April 2023.
13.2. This Data Protection Declaration may need to be changed because of developments to our website and range of goods offered, or due to changes in legal or regulatory requirements. You can access and print out the latest version of the Data Protection Declaration at any time from our website: www.additeq.com.